Why financial institutions sponsor MoneyTime’s financial literacy program
Picture your child with the following:
Unsustainable debt and an inability to live within their means
Ignorance about how investing can grow wealth
Vulnerability to unpredictable events and internet scamming
It’s a scary thought, but these things happen for far too many young Kiwis and Australians.
MoneyTime’s financial literacy program, delivered free of charge into schools across New Zealand and Australia, helps youth from all walks of life avoid financial problems in the future. This in itself is a cause worth supporting, however it’s also a strategic investment in future customers, your community and your brand.
1. Creates financially literate citizens
Financial institutions benefit most when their customers understand how to use financial tools effectively. Sponsoring a school-based literacy program helps build a generation of informed, confident consumers; tomorrow’s earners, borrowers, investors and entrepreneurs.
Students who learn financial basics early are more likely to:
Open accounts with institutions they associate with their education
Use credit and lending products responsibly
Seek financial advice and planning services
Engage with digital banking and fintech platforms
This isn’t just good for society, it’s good for business. Sponsorship creates a pipeline of future customers who are financially knowledgeable and more likely to use your products.
3. Promotes brand trust
Unlike generic CSR initiatives, MoneyTime is directly aligned with the core mission of financial institutions. The curriculum introduces students to budgeting, saving, borrowing, investing, business, property and insurance - topics that likely mirror your own offerings.
This alignment creates a natural bridge between education and engagement. For example:
Budgeting lessons that introduce your digital banking tools
Credit modules that introduce your borrowing calculators
Investment simulations that encourage an interest in shares, property and business
By embedding your brand into MoneyTime’s educational journey, through co-branded materials, school visits or sponsor-related exercises, you are positioning your institution not just as a sponsor, but as a trusted guide.
2. Delivers a powerful social impact message
Modern consumers, especially younger generations, expect brands to stand for something meaningful. Sponsoring financial education sends a clear message: We care about the financial future of our communities.
This kind of authentic engagement resonates with:
Parents and educators who value life-ready education
Media outlets eager to spotlight positive corporate initiatives
Employees who want to work for purpose-driven organizations
Every classroom reached becomes a testament to your institution’s commitment to our people’s financial capability.
Why schools welcome this partnership
Schools are eager for life-ready education but often lack the resources or expertise to teach financial literacy effectively. MoneyTime fills this gap with:
Professionally developed, curriculum-aligned content
Interactive tools and real-world scenarios
Experiential learning through gamification
This is at no cost to schools. When financial institutions sponsor this initiative, they’re enabling access, equity, and excellence in financial education, something schools are particularly excited about because financial education is mandatory in the NZ school curriculum from 2026.
A strategic investment in the future
Growing financial literacy makes good sense for financial institutions, it is both a social good and a business advantage. It is an investment in your future customers, the community and your brand.
MoneyTime is loved by teachers and students, creates genuine impact in the community and is a brand your company will be proud to be associated with. Let’s build a stronger financial future for people together!
