Why financial institutions sponsor MoneyTime’s financial literacy program 

Picture your child with the following: 

  1. Unsustainable debt and an inability to live within their means 

  2. Ignorance about how investing can grow wealth 

  3. Vulnerability to unpredictable events and internet scamming  

It’s a scary thought, but these things happen for far too many young Kiwis and Australians. 

MoneyTime’s financial literacy program, delivered free of charge into schools across New Zealand and Australia, helps youth from all walks of life avoid financial problems in the future. This in itself is a cause worth supporting, however it’s also a strategic investment in future customers, your community and your brand. 

1. Creates financially literate citizens

Financial institutions benefit most when their customers understand how to use financial tools effectively. Sponsoring a school-based literacy program helps build a generation of informed, confident consumers; tomorrow’s earners, borrowers, investors and entrepreneurs. 

Students who learn financial basics early are more likely to: 

  • Open accounts with institutions they associate with their education 

  • Use credit and lending products responsibly 

  • Seek financial advice and planning services 

  • Engage with digital banking and fintech platforms 

This isn’t just good for society, it’s good for business. Sponsorship creates a pipeline of future customers who are financially knowledgeable and more likely to use your products.

A young boy wearing a yellow and black shirt is sitting at a desk, looking at a laptop screen with a website open. The desk has various outlets and electronic cords, with some papers and other items in the background.

3. Promotes brand trust

Unlike generic CSR initiatives, MoneyTime is directly aligned with the core mission of financial institutions. The curriculum introduces students to budgeting, saving, borrowing, investing, business, property and insurance - topics that likely mirror your own offerings. 

This alignment creates a natural bridge between education and engagement. For example: 

  • Budgeting lessons that introduce your digital banking tools 

  • Credit modules that introduce your borrowing calculators 

  • Investment simulations that encourage an interest in shares, property and business 

By embedding your brand into MoneyTime’s educational journey, through co-branded materials, school visits or sponsor-related exercises, you are positioning your institution not just as a sponsor, but as a trusted guide. 

A woman with long red hair and a young girl with brown hair, both wearing blue shirts, sitting at a table in a classroom. The woman is pointing at a computer screen while the girl watches attentively. The classroom background includes books, school supplies, and other educational materials.
Classroom filled with students working on laptops and tablets, with a teacher standing near the wall, teaching and helping students. Classroom walls are decorated with educational posters and schedules, and students are engaged in various activities.

2. Delivers a powerful social impact message

Modern consumers, especially younger generations, expect brands to stand for something meaningful. Sponsoring financial education sends a clear message: We care about the financial future of our communities. 

This kind of authentic engagement resonates with: 

  • Parents and educators who value life-ready education 

  • Media outlets eager to spotlight positive corporate initiatives 

  • Employees who want to work for purpose-driven organizations 

Every classroom reached becomes a testament to your institution’s commitment to our people’s financial capability.

A student using a Dell laptop in a classroom, with a focus on the laptop screen displaying a webpage titled 'Money Time' and a cover letter application form. The classroom has desks, chairs, and other students working on laptops.

Why schools welcome this partnership 

Schools are eager for life-ready education but often lack the resources or expertise to teach financial literacy effectively. MoneyTime fills this gap with: 

  • Professionally developed, curriculum-aligned content 

  • Interactive tools and real-world scenarios 

  • Experiential learning through gamification 

This is at no cost to schools. When financial institutions sponsor this initiative, they’re enabling access, equity, and excellence in financial education, something schools are particularly excited about because financial education is mandatory in the NZ school curriculum from 2026.

A strategic investment in the future 

Growing financial literacy makes good sense for financial institutions, it is both a social good and a business advantage. It is an investment in your future customers, the community and your brand. 

MoneyTime is loved by teachers and students, creates genuine impact in the community and is a brand your company will be proud to be associated with. Let’s build a stronger financial future for people together!

Students using laptops in a classroom with whiteboards, windows showing trees outside, and classroom decorations.
A classroom filled with students working on laptops at blue desks, with various math posters on the green wall and students chatting and focused on their work.
Contact us today!