Why financial institutions sponsor MoneyTime’s financial literacy program 

Picture your child with the following: 

  1. Unsustainable debt and an inability to live within their means 

  2. Ignorance about how investing can grow wealth 

  3. Vulnerability to unpredictable events and internet scamming  

It’s a scary thought, but these things happen for far too many young Kiwis and Australians. 

MoneyTime’s free financial literacy program, delivered in schools across New Zealand and Australia, addresses these issues. It helps youth avoid financial problems in the future. This in itself makes it a cause worth sponsoring, however it’s also a strategic investment in future customers, brand trust and community impact. 

1. Creates financially literate citizens who engage with your products

Financial institutions benefit most when their customers understand how to use financial tools effectively. Sponsoring a school-based literacy program helps build a generation of informed, confident consumers, tomorrow’s earners, borrowers, investors, and entrepreneurs. 

Students who learn financial basics early are more likely to: 

  • Open accounts with institutions they associate with their education 

  • Use credit and lending products responsibly 

  • Seek financial advice and planning services 

  • Engage with digital banking and fintech platforms 

  • Make long-term decisions aligned with institutional offerings 

This isn’t just good for society, it’s good for business. Sponsorship creates a pipeline of future customers who are financially capable and brand-aware. 

3. Aligns with your products & services

Unlike generic CSR initiatives, MoneyTime is directly aligned with the core mission of financial institutions. The curriculum introduces students to budgeting, saving, borrowing, investing, business, property and insurance - topics that likely mirror your own offerings. 

This alignment creates a natural bridge between education and engagement. For example: 

  • Budgeting lessons can introduce your digital banking tools 

  • Credit modules can introduce borrowing calculators 

  • Investment simulations encourage an interest in shares, property and business 

By embedding your brand into MoneyTime’s educational journey, through co-branded materials, school visits or sponsor related exercises parents do with their children, you are positioning your institution not just as a sponsor, but as a trusted guide. 

2. Delivers a powerful social impact message

Modern consumers, especially younger generations, expect brands to stand for something meaningful. Sponsoring financial education sends a clear message: We care about the financial future of our communities. 

This kind of authentic engagement resonates with: 

  • Parents and educators who value life-ready education 

  • Local communities seeking good financial role-models 

  • Media outlets eager to spotlight positive corporate initiatives 

  • Employees who want to work for purpose-driven organizations 

Every classroom reached becomes a testament to your institution’s commitment to financial equity, education and empowerment. 

Why schools welcome this partnership 

Schools are eager for life-ready education but often lack the resources or expertise to teach financial literacy effectively. MoneyTime fills this gap with: 

  • Professionally developed, curriculum-aligned content 

  • Interactive tools and real-world scenarios 

  • Experiential learning through gamification 

  • No cost to schools or students 

When financial institutions sponsor this initiative, they’re enabling access, equity, and excellence in education, something schools are proud to promote. 

A strategic investment in the future 

Growing financial literacy makes good sense for financial institutions, it is both a social good and a business advantage. By sponsoring MoneyTime, your institution helps shape smarter citizens, stronger communities and financial resilience in New Zealand and Australia. 

Let’s build that future together.